Strawberry cultivars are either short-day or day-neutral. Short-day types are also called June-bearers and produce a large crop in spring. Day-neutral types produce fruit spring through fall.

Short-Day Strawberries

• Douglas. Early producer; berries very large, good color, good flavor, conical; typically a winter-planted cultivar, planted the first 2 weeks of October.
• Pajaro. Berries dark red, large, conical, good flavor; principally a summer-planted cultivar used in northern California, planted in August and September.
• Chandler. Berries exceptional in flavor, color, and size; typically a winter-planted cultivar, but have also been bare-root planted in mid-August.
• Camarosa. Berries large, excellent flavor; for winter planting.
• Sequoia. Berries large, soft, excellent flavor; resistant to Verticillium wilt.

Day-Neutral Strawberries

• Selva. Berries exceptionally firm, mild flavor, must be fully red before harvesting; high-yielding; should not be planted before September 10 for optimal performance.
• Muir. Berries conical, better flavor than Selva and lighter in color.
• Irvine. Berries conical, medium-sized, excellent flavor; winter-planted.
• Fern. Berries medium-sized, excellent quality; strongly day-neutral; excellent potential for home gardens because it produces all season long (July-November); plant in the spring as soon as the ground is workable.
• Hecker. Berries abundant, small to medium-sized, mild flavor, deep red; produces throughout the year; plant in late fall to spring.

• Growing Strawberries for the Home Garden - UC

• California Master Gardener Handbook, Berries, Pages 431-447. University of California. Buy Book
• Growing Berries in the Sacramento Region (pdf) - UC
• Growing Strawberries on the North Coast (pdf) - UC
• Selecting Fruit, Nut, and Berry Crops for Home Gardens in San Mateo and San Francisco Counties (pdf) - UC