What is the Latino 5 a Day Campaign? The Central Valley Regional Latino 5 a Day Campaign is a bilingual public health initiative led by the California Latino 5 a Day Campaign at the California Nutrition Network and administered by the Public Health Institute in cooperation with the National 5 a Day Program. Funding is provided through the California Nutrition Network by the United States Department of Agriculture (USDA) Food Stamp Program.
What does the Central Valley Latino 5 a Day Campaign do?
Created in 1994, the Campaign encourages Latinos to eat the recommended amounts of fruits and vegetables everyday as part of a healthy lifestyle to reduce the risk of diet-related chronic diseases, especially cancer and heart disease.
The Campaign conducts culturally relevant, linguistically appropriate, and community-based social marketing interventions to encourage Latinos to eat the recommended amounts of fruits and vegetables as part of a healthy lifestyle. It disseminates the 5 A Day message by recruiting professional Health Educators, to serve as Booth Hosts and Community Health Leaders to present nutrition education in community settings. The Campaign then uses various communication advertisements media tours, festivals farmers'/flea markets, and retail stores to get the message to Latinos within their communities.
Where do we work?
The Campaign's target audience is Spanish-language dominant, and acculturated food stamp-eligible Latino adults and their families in California. The Central Valley Campaign serves the Central Valley counties
- Fresno, Kern, Kings, Madera, Merced, Mariposa, and Tulare.
Calendar
Resources
Healthy Latino Recipes - made with love
Latino 5 a Day Toolbox and Campaign Brochures
Mi Pirámide.gov
Latino News Digest
Nutrition and Health Barriers Facing California Latinos
Contact the Latino 5 a Day Campaign at (559) 456-7551 or ezamora@ucdavis.edu. Eustolia Zamora-Bonilla, Latino 5 a Day Program Coordinator.
5 a Day - Power Play!, Latino 5 a Day, and African-American 5 a Day are available to all food stamp eligible families.
Last update 6/7/06